Ishtirak is a business development and market research consultancy, focused on Middle East and African markets. Our forte is the 'exploratory' and 'transformative' phases of business development, in which the client is looking to assess and develop a new market, or manage a new or unexpected threat to its existing business.

Geographically, we are particularly strong in East Africa/Red Sea region (Yemen, the Horn of Africa), the Gulf, and North Africa. Common to all Ishtirak engagements is an emphasis on the local context, including compatibility with local market needs and customs. The more complex and local a project, the more value Ishtirak can add. Our small size, specialization, and selectivity allow us to give each of our clients full attention.