Alarmed by proliferating blog entries claiming certain
of its products may be, or were 'haram', or prohibited according
to Islam, a major American consumer foods company hired Ishtirak
to answer questions regarding the halal ('religiously encouraged
and permitted') or masbooh ('doubtful') status of products marketed
in the United States. Would the use of certain enzymes, for
example, present issues for Muslim-American consumers? If so,
what could be done about it, and how should the company respond
to questions in the interim?
Ishtirak produced a quick strategy
recommendation, then set about supporting our findings with
case studies and interviews with leading Islamic scholars and
Halal Food industry experts in the United States, U.K., Egypt
and Malaysia.
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